{"id":70431,"date":"2020-11-18T13:34:19","date_gmt":"2020-11-18T18:34:19","guid":{"rendered":"http:\/\/mileniostadium.com\/?p=70431"},"modified":"2020-11-18T13:34:19","modified_gmt":"2020-11-18T18:34:19","slug":"heinz-will-start-making-ketchup-in-canada-again","status":"publish","type":"post","link":"https:\/\/mileniostadium.com\/canada\/heinz-will-start-making-ketchup-in-canada-again\/","title":{"rendered":"Heinz will start making ketchup in Canada again"},"content":{"rendered":"
\"Heinz
Heinz will soon make ketchup in Canada once again. (Oli Scarff\/Getty Images)<\/figcaption><\/figure>\n

 <\/p>\n

After closing its Ontario processing facility in 2014, Heinz will soon make ketchup in Canada once again.<\/strong><\/p>\n

U.S. food conglomerate Kraft Heinz Co. announced in a news\u00a0release Tuesday that starting next summer, it will produce\u00a045 million kilograms of ketchup every year at a facility in\u00a0Montreal.<\/p>\n

<\/section>\n

The ketchup will be bound for consumption in Canada\u00a0and will create about 30 jobs at the Mont Royal facility in Montreal.<\/p>\n

The company said\u00a0the plan will mean an investment of\u00a0$17 million, part of which is being financed by a $2 million forgivable loan from\u00a0the government of\u00a0Quebec’s\u00a0business expansion program.<\/p>\n

Trudeau promises federal help for COVID hotspots in Quebec, Ontario, Alberta<\/a><\/p>\n

Heinz ketchup sold in Canada used to be made at a processing facility in Leamington, Ont., southeast of Windsor, but the company divested the factory\u00a0in 2014. That resulted\u00a0in a consumer boycott of the iconic product\u00a0and created an unexpected boom for rival\u00a0French’s.<\/p>\n

The Globe and Mail first reported Tuesday that the ingredients for the Canadian-made ketchup, including the tomatoes, will be sourced from the United States\u00a0to start, but the company hopes to move to a Canadian supply chain as soon as is feasible.<\/p>\n

Canadians ‘very loyal’<\/h2>\n

UnMarketing CEO Scott Stratten\u00a0said\u00a0that will be key to how the decision is viewed by consumers.<\/p>\n

“If they are coming back to Canada, I want to make sure they are all in,” he said in an interview.<\/p>\n

Stratten said the company’s decision to leave\u00a0Leamington in the first place was a misstep, as it inadvertently tapped into Canadians’ dormant sense of patriotism.<\/p>\n

“People think Canadians are passive or pushovers, but Canadians are very loyal versus patriotic.\u2026\u00a0We are just not all caps yelling about it until something happens.”<\/p>\n

That miscalculation cost Kraft Heinz.<\/p>\n

“It was a huge boost for French’s,” he said. “It’s really\u00a0hard to get that boost back\u00a0when you’ve given it to another brand.”<\/p>\n

CBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After closing its Ontario processing facility in 2014, Heinz will soon make ketchup in Canada once again<\/p>\n","protected":false},"author":32,"featured_media":70432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3539],"tags":[3570,18479,18480],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mileniostadium.com\/wp-content\/uploads\/2020\/11\/Heinz-will-start-making-ketchup-in-Canada-again-Milenio-Stadium-Canada.jpg","_links":{"self":[{"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/posts\/70431"}],"collection":[{"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/comments?post=70431"}],"version-history":[{"count":0,"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/posts\/70431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/media\/70432"}],"wp:attachment":[{"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/media?parent=70431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/categories?post=70431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mileniostadium.com\/wp-json\/wp\/v2\/tags?post=70431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}