{"id":25758,"date":"2019-02-04T09:59:35","date_gmt":"2019-02-04T14:59:35","guid":{"rendered":"http:\/\/mileniostadium.com\/?p=25758"},"modified":"2019-02-04T10:02:10","modified_gmt":"2019-02-04T15:02:10","slug":"unifor-airs-super-bowl-ad-despite-gms-cease-and-desist-letter","status":"publish","type":"post","link":"https:\/\/mileniostadium.com\/local\/gta\/unifor-airs-super-bowl-ad-despite-gms-cease-and-desist-letter\/","title":{"rendered":"Unifor airs Super Bowl ad despite GM’s cease and desist letter"},"content":{"rendered":"

The union that represents workers at General Motors’\u00a0Oshawa plant say the auto giant was trying to “strong-arm” it from airing a critical ad during this year’s Super Bowl and on social media.<\/p>\n

On Friday, legal counsel for GM Canada sent a letter addressed to Jerry Dias, national president of Unifor, demanding that the union not move forward with its plan to air the 33-second video, entitled “GM Leaves Canadians Out in the Cold,” during Sunday night’s broadcast of the Super Bowl.<\/p>\n

On Sunday night, Dias tweeted a confirmation that the ad had played during the broadcast.<\/p>\n

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The letter also called for Unifor to remove the video, as well as a second commercial\u00a0promoting a\u00a0boycott on GM cars built in Mexico<\/a>, from YouTube and its various social media channels. Both videos have been online since late January.<\/p>\n