WNBA Serena Williams now part owner of Toronto WNBA expansion franchise

Serena Williams has long been interested in the WNBA, but her decision to join the Toronto Tempo adds another layer of prestige, crossover appeal, and, in some ways, legitimacy to the league’s newest franchise.

Recognized as one of the most famous athletes in the world—and often regarded as the greatest tennis player in history—Williams has become part of the Tempo’s ownership group, led by Larry Tanenbaum’s Kilmer Sports Ventures. Her involvement is a major boost for the franchise, which will begin play in May 2026, bringing global star power to the team’s brand.

While Williams could have partnered with numerous franchises, she specifically chose the Tempo and its leadership group. The 43-year-old retired tennis icon has been vocal about her desire to align with the WNBA for months.

“I think women’s sports are finally getting the attention they’ve always deserved,” Williams told CNN nearly a year ago. “Tennis has had its moment—it’s international, it’s huge, and it’s always going to be there. Now it’s time to elevate other sports, like women’s soccer and basketball. Women excel in so many sports, and they deserve the same platform. Women’s basketball is getting there—it has arrived.”

Williams already holds ownership stakes in Angel City FC (National Women’s Soccer League), the Miami Dolphins (NFL), and the Los Angeles Golf Club (TGL golf league). According to WNBA sources, she had been in discussions with league officials for months, exploring opportunities to get involved. The league played a role in connecting Williams with the Tempo, culminating in Monday’s announcement.

The exact size of Williams’s ownership stake remains undisclosed, but her investment must still be approved by the WNBA’s board of governors—a formality for a league and team that stand to benefit greatly from her involvement.

For the Tempo, having Williams on board is a chance to be associated with one of the greatest athletes of this generation. While she may not be involved in daily operations, her presence as a public figure and spokesperson can only strengthen the team’s image.

“Serena Williams is an icon, a role model, and a force for change,” Tanenbaum said in a statement. “She has earned her success through hard work, determination, and resilience. She embodies everything the Tempo stand for.”

According to the team, Williams will take an “active role” in future jersey designs and collaborate on unique merchandise. More importantly, her presence aligns the franchise with a globally recognized female athlete.

“She’s the greatest athlete of all time, and her impact on this team and country will be immense,” said Tempo president Teresa Resch. “She has set the standard for women in sports, business, and beyond. Her dedication to creating opportunities for women is inspiring. Announcing this just ahead of International Women’s Day makes it even more special.”

Williams won 73 career titles, including 23 Grand Slam championships, during her time on the WTA Tour.

“This is about more than just basketball—it’s about demonstrating the true value and potential of female athletes,” Williams said. “I’ve always believed women’s sports are a great investment opportunity. I’m thrilled to partner with Larry and all of Canada in building this new WNBA franchise and legacy.”

When asked why she chose the Tempo, Williams responded, “Canada has always held a special place in my heart. I played my first professional match in Quebec City, and I love Toronto—the culture, the food, the people. I won my first Rogers Cup here when I was 19.”

Reno Silva/MS